Google Ads Checklist

Downloadable checklist to effectively optimise Google Ads campaigns

When launching and optimising a Google Ads campaign, marketing teams want practical tools to measure ROI and campaign success.

This isn’t about learning every feature inside Google Ads – it’s about knowing which levers matter and how to hold your Google Ads Agency or team accountable.

Use this checklist before launching your next Google Ads campaign so you can plan, launch and optimise with confidence.

Guide ads

Start a Project

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How can we help your business?*

Website Design

SEO

Google Ads

Something else

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First Name*

Surname*

Email*

Phone*

Business Name*

Current Website

Tell us a brief summary about your project*

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Channel (utm_medium)

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Channel Drilldown 1 (utm_source)

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Channel Drilldown 2 (utm_campaign)

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Channel Drilldown 3 (utm_term)

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Channel Drilldown 4 (utm_content)

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Landing Page

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Landing Page Group

Tell us about your project

Name

This field is for validation purposes and should be left unchanged.

How can we help your business?*

Website Design

SEO

Google Ads

Something else

Please select one or many

First Name*

Surname*

Email*

Phone*

Business Name*

Current Website

Tell us a brief summary about your project*

This field is hidden when viewing the form

Channel (utm_medium)

This field is hidden when viewing the form

Channel Drilldown 1 (utm_source)

This field is hidden when viewing the form

Channel Drilldown 2 (utm_campaign)

This field is hidden when viewing the form

Channel Drilldown 3 (utm_term)

This field is hidden when viewing the form

Channel Drilldown 4 (utm_content)

This field is hidden when viewing the form

Landing Page

This field is hidden when viewing the form

Landing Page Group

Google Ads Checklist

Start a Project

Tell us about your project

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