We recently shared our Google Ads Guide for Marketing Managers, and the feedback was clear: marketing managers want practical tools to measure ROI and campaign success.
So, we created a checklist you can use before launching your next Google Ads campaign.
This 7-phase checklist covers everything you need to oversee campaigns with confidence:
- Review
- Set Up
- Plan
- Build
- Launch
- Manage
- Optimise
This isn’t about learning every feature inside Google Ads – it’s about knowing which levers matter and how to hold your Google Ads Agency or team accountable.
Author
Simon Kelly
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
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