Digital Strategy Workshop & Roadmap
Let's establish what your business needs and create an actionable plan to get you there.
Before you build a website, you need a clear strategy to avoid wasting time and money. A digital strategy roadmap helps define what your business needs and create an actionable plan to achieve your goals.
Before you build a website or launch a new digital marketing campaign, you need a clear strategy so you don’t waste time and money building the wrong thing.
The goal of the Digital Strategy Workshop is to establish what your business needs and create an actionable plan that will help you get there.
During the workshop, we’ll take 2-3 hours (over video call) with your team to learn as much as possible about your business, your target market and get clear on the success criteria for your digital marketing projects.
We’ll then go off and do further research with our team and put together a 12 month digital marketing roadmap tailored to your business goals.
The workshop is $1,500 +GST and delivered online via video call.
SGD is rated 5-stars from 30+ Google reviews
We’ve run digital strategy workshops for organisations including:
WHAT’S INCLUDED
Here’s what you’ll get as part of the Digital Strategy Workshop
Facilitated Workshop
We’ll host a workshop with your team to clarify why your business exists, how you help your customers and the success criteria for this project.
Website Traffic Analysis
We’ll review your website traffic and search engine performance to identify trends and opportunities for growth.
Competitor Review
We’ll review your competitor’s websites and the keywords they rank for so we can identify what needs to be done to outperform them.
Web Hosting Review
We’ll assess your current web hosting set up to ensure it’s high-performing, secure and capable of handling your growth goals.
Website Sitemap
We’ll work with you to organise your website pages and information architecture into a structure that gives an ideal experience for new and returning website visitors.
1-Page Marketing Plan
We’ll develop a 1-Page Digital Marketing Plan to outline how your business currently attracts and converts ideal customers, and if any gaps in this process need to be filled.
Customer Persona
We’ll create a customer avatar to help us understand your target audience(s) so we can focus on delivering the best possible outcomes.
Customer Journey Map
We’ll look for opportunities to improve the customer experience at each interaction with your business via your website.
Digital Strategy Roadmap
We’ll take everything we’ve learned during this process and develop an implementation roadmap tailored to your business.
GET STARTED
Get the Insights and Strategy to get a 3-5x Return on Your Digital Marketing
During the workshop, we’ll take 2-3 hours (over video call) with your team to learn as much as possible about your business, and your target market and get clear on the success criteria for this project before we go off and do our research and develop the roadmap for you.
If you decide to go ahead with us to implement the roadmap, we’ll credit the price of the roadmap against the price to implement it for you.
Also, you can use the roadmap that we’ll develop as part of this process to get quotes from other agencies.
Either way, you’ll have a clear plan about where to from go here to help your business grow through your digital marketing.
Ready to get started?
The price of the Digital Strategy Roadmap is usually $2,000 +GST.
For a limited time and to help more businesses to benefit from having a clear digital strategy, we’re offering this workshop for just $1,500 +GST.
To get started, you can purchase via credit card below.
After that, we’ll contact you to get the logins for your website, Google Analytics and schedule the workshop so we can get started with our review and recommendations.
SGD is rated 5-stars from 30+ Google reviews
Questions? Let’s chat!
Feel free to let me know if you have any questions or book a call with me if you’d like to chat through any of these details before we begin.
Looking forward to helping you grow online!
To your success,
Simon Kelly
Director & Digital Strategy
SGD
Digital Strategy Workshop FAQs
If you have a question not answered below, please contact us at [email protected] or book a call to speak to our team.
Absolutely! We recommend that the business owner or director of the organisation, as well as the marketing manager and marketing coordinator join the workshop. You are welcome to include up to 5 participants in the workshop.
We set aside three hours for the digital strategy workshop. We can typically cover what we need in two hours and have a one hour buffer for further discussion or if you want to go deeper on a particular part of the workshop. We aim to keep these workshops efficient and streamlined to save you time.
At this point we host all of our Digital Strategy workshops online via video call. With the efficiency of online video, we’re able to eliminate travel costs so we can offer this workshop to more Australian businesses at an accessible rate.
Before the workshop, we’ll ask a few questions about your business, your competitors and your digital marketing performance so far. Will also provide you with a workshop workbook PDF so you know what we’ll be covering ahead of time. Other than that, there’s nothing you need to prepare as will facilitate the required discussions during scheduled workshop time.
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