Forming Formero’s Online Success with WordPress
Overview
Crafting a Digital Presence That Leads the Way
Formero, a leader in additive manufacturing processes such as 3D printing, scanning, and prototyping, wanted their website to align with their 2023 rebranding goals.
As an established partner for companies looking to use state-of-the-art technology to realise their innovative concepts, they needed an online presence that reflected their industry expertise. However, their existing website fell short of showcasing their services, lacked brand alignment, and wasn’t generating leads as effectively as it could.
Realising this, Formero set out to position themselves as an industry leader with a modern, user-friendly website. They needed a platform that would highlight their professional portfolio and customer reviews as well as it would improve their search engine visibility. With this, they could attract clients who value high-quality development services like themselves.
Their previous website was difficult to manage, which meant they paid high administrative costs and spent valuable time updating content rather than manufacturing. They recognised that a sophisticated SEO strategy and streamlined website management were crucial to their overall success, so they turned to SGD for help.
From the Client
Craig Alexander
Formero
SGD has done an amazing job with our website. Right from the beginning, James and his team were thorough, professional, and process-driven. During the website build, they used a project management system, which allowed for project transparency and easy communication.
This is the fourth WordPress website I have implemented for different businesses and the website SGD designed and built is by far the best. The final website was free from errors and saved me hours of proofing, compared to other developers.
I highly recommend speaking to James and his team for your next website build. Also, a big shout out to Ismay from SGD for the awesome work she did managing the whole build process.
The Solution
Organically Creating Digital Growth in Manufacturing
We collaborated with Formero to understand their brand, goals, and target audience. Our solution was to create a marketing plan including a WordPress website that addressed their challenges and showcased their capabilities, all while providing a seamless user experience.
This included:
- Website design that visually communicated Formero’s design expertise and manufacturing capabilities, including a sleek portfolio showcasing their best work to captivate visitors’ attention
- An intuitive content management system (CMS) that allowed the team to easily manage, update, and publish content, reducing administrative time and costs
- Integrating SEO-optimised content to increase Formero’s position in the search rankings and ensure their site is discovered by the right audience ready to buy
- Enhancing the user experience with a well-structured and laid-out website that has clear navigation and contact forms to capture qualified leads
- Highlighting customer reviews and case studies to build trust and position Formero as an authority in additive manufacturing
The Result
The Prototype for Success
Our collaboration strengthened Formero’s position as Australia’s premier provider of 3D printing and traditional manufacturing services by placing them on the map online. The outstanding results included a 100% increase in organic traffic over 12 months, doubling the number of visitors to their site and enhancing their online visibility, effectively becoming a 24/7 business without the need for 24/7 staff.
Our efforts also resulted in the client stating that it is the ‘best WordPress website’ they’ve ever used, and they’ve had a lot of experience in this! The improved efficiency has allowed them to focus on what they do best without needing to spend precious time on website administration.
Ultimately, Formero’s marketing venture means their needs weren’t just met, but exceeded. With their streamlined, engaging, and SEO-friendly website, Formero is now equipped to capture more leads and showcase their expertise even more effectively.
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