11 Ways to Instantly Increase Conversions on Your Website

After a few months of work, you’ve put in the hard yards and launched your website.

It’s complete with a stunning homepage, custom design, and all the information about your company that customers need to know.

But does any of that set you apart from your competitors?

What about your website – and your company – will make somebody choose you over them?

If your website gets traffic, but that traffic isn’t converting into customers, you’ve got a problem.

However, there’s good news – strategic adjustments, no matter how small they may seem, can lead to immediate improvements and real business results.

This blog walks you through 11 ways to increase conversions on your website. For personalised advice to grow your website conversions, contact our team at SGD.

Why Increasing Conversions is Crucial

No matter what industry your business is in, your website is probably the first way your customers will learn about what you do and why you do it. And as we all know, it pays to make a good first impression!

These good impressions can make all the difference when it comes to potential customers. The conversion from visitor to customer is great in that it gets you a new customer, but that’s just the beginning! That new customer could leave you a glowing Google review, tell their friends and family about you, and potentially open your business to a whole new demographic or area.

Catch New Customers with These Conversion Tips

Ultimately, the goal of your website is to attract and convert the business to your website rather than your competitor’s sites. Thankfully, there are many ways to stand out in all the right ways and grow your conversions

1. Focus on Your Core Offer

As the saying goes, ‘The man who chases two rabbits catches none’.

The same applies to websites.

You’ll see the best results when you focus on one core offer at a time. 

Our question for you is: What’s your one service or product that brings in the most leads?

For example, for us at SGD, our core offer is website design in Melbourne.

Web design is an easy offer for our prospects to understand and serves as a gateway to our other services like WordPress support, SEO, and Google Ads management.

Whether you’re in cyber security or commercial cleaning, to narrow down what your core offers are, pick the main one, and make it the star of your website.

2. Have a Fast-Loading, Easy-to-Navigate Website

Let’s face it: We’re all busy.

No one has time for slow websites when there are deadlines to meet, teams to manage, and projects to oversee!​

No matter how great your website looks, if it takes more than three seconds to load, visitors will move on to the next one.

Website speed is key for both user experience and SEO. 

Tools like GT Metrix can help you check your website’s loading time. If it’s lagging, consider upgrading to high-performance Australian web hosting, using a lightweight WordPress theme, and minimising the use of WordPress plugins.

Remember, every second counts!

3. Write Compelling Headlines and Calls to Action

Your headline is often the first thing a visitor sees, and it’s your one shot at grabbing their attention.

Think headlines like a storefront window – if it doesn’t catch a passer-by’s eye, they won’t come inside.

A great headline should be attention-grabbing, clear, and relevant to what the visitor is looking for.

It’s crucial to keep your headline simple and direct – being clear is more important than being overly clever.

If visitors have to guess what your page is about, they’ll likely move on before you’ve had a chance to show them what you offer.

Once you’ve drawn them in with a powerful headline, the next step is to guide them toward action. This is where a strong call to action (CTA) comes into play.

Your CTA should be specific and action-oriented, whether it’s encouraging visitors to ‘Sign up for a free trial’, ‘Book a consultation’, or ‘Learn more’.

A good CTA gives visitors a clear next step, helping convert their interest into the action you want them to take.

4. Add Social Proof

People tend to trust what others have to say about their experiences, whether positive or negative.

And when they’re about making a new purchase or using a new service, people understand how high the stakes can be.

This is why social proof is so important when you’re trying to increase conversions.

Positive testimonials show that other people have had good experiences with your business, showing potential customers that they can trust you.

Testimonials aren’t the only form of social proof – they can also come in the form of detailed case studies, star ratings, and even displaying the logos of well-known clients you’ve worked with.

With misinformation and dishonesty running rife, showing real-life success stories demonstrates that you’re genuine and trustworthy, helping people feel more confident in choosing you.

5. Use High-Quality Images and Videos

Humans are very visual creatures. With that in mind, it makes sense that great images and videos can play a big role in how your website performs.

Using high-quality images and videos helps to elevate the professionalism of your website and make it even more engaging – and every amount of engagement helps.

When visitors see clear, crisp images on your website and then pixelated images they’ve seen 100 times before on a competitor’s website, there’s certainly a clear winner in the imagery department.

And we can’t forget video – well-produced video explanations can convey your message much faster and with even more engagement than images and text alone.

Combine the use of both professional photos and videos on your website, and you’re onto a winner!

6. Create a Sense of Urgency

FOMO (Fear of Missing Out) is a real phenomenon that increases desire and creates opportunities to inspire action.

By creating limited-time offers or promoting flash sales, visitors could act quickly rather than putting it off for another week, month, or even a year.

There’s nothing like the sense of urgency to get a visitor to take the desired action sooner than they may have expected.

In some cases, when people get stuck in the decision-making loop (we’ve all been there), your sense of urgency could even be what drives the decision for them.

Making the decision to not make a decision is often easiest, so give them that little friendly nudge they need to take the next step now.

7. Add Live Chat for Real-Time Support

Sometimes, all people need is one little question to guide them towards the answer they’re looking for.

It can be as small as ‘Would you like some help?’, which can go a long way to overcome the roadblocks a potential customer has before doing business with you.

Today, we’re all about everything being as instantaneous as possible, and live chat helps with this.

Whether it helps with understanding what you offer, explaining a product feature, or offering guidance through the sales process to book a call with you, live chat allows for instant help and the personalised touch that many prospects crave.

8. Use Personalised Content and Recommendations

Speaking of personalisation, this can be a game-changer when it comes to increasing conversions.

Although we can’t tailor our websites to each individual customer (though wouldn’t that be handy?), we should do all we can to create a unique, tailored experience wherever we can.

How? For example, data can show you whether a visitor has previously looked at certain products or services.

You can use that information to recommend certain products or services or give them offers and on-site messages based on their previous experiences on your site.

Not only does this help them feel understood as an individual, but it can also increase the likelihood of converting them into your newest customers.

9. Include Trust Badges and Secure Payment Icons

Trust is key in just about any interaction we have – especially online, where people are concerned about scams and where their money is really going.

As business owners, we can mitigate those fears with trust badges and secure payment icons.

Displaying these on your site helps customers to feel confident that their information is safe and their data is protected.

Consider displaying them at key points where customers are most likely to be thinking about their data, such as on your homepage, at checkouts and sign-up pages, to increase their confidence in your business and your website.

10. Optimise for Mobile Users

Back in the day, all websites were made for computers – and that was it.

Today, more and more people are browsing on their phones, tablets, and even smart watches, meaning we need to optimise our sites in more ways than ever before.

Making sure your site is mobile-friendly is no longer just a nice thing to have, but instead, a necessity.

When your site loads as quickly and smoothly on a phone as it does on a laptop, you’ve already boosted your potential to convert visitors into customers

Customers today don’t have the time to wait for a site to load on their phone like they may have done before.

Instead, they’ll press back into their search results and go to the next business page, which could be your competitor’s.

Ensure they stick around on yours with fast-loading pages, touch-friendly navigation, and easy-to-read text designed for mobile devices.

11. Highlight Key Benefits Above the Fold

Above the fold – the area where visitors can see and read before needing to click through – is our version of oceanfront property.

It’s prime real estate.

And if you’ve got it, make the most of it!

This area is the first thing visitors see, so ensure you highlight your key benefits or unique selling proposition here.

Be sure to make it exciting and enticing, because if it isn’t, visitors might not stick around to learn more.

Think of it as your elevator pitch,  their floor could be the next one, so make it snappy!

Whether it’s your core service, a special offer, or the main problem you’re helping them solve, lay it out above the fold.

Need to Seriously Up Your Conversions Game?

Optimising your website for conversions doesn’t have to be a monumental task. By focusing on even just 1 of these 11 strategies, you can start seeing improvements effective immediately.

So why wait? Contact us at SGD to start making these changes today, and let’s work together to make your conversions soar.

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