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Website checklist for Black Friday 

November 11, 2024 — Simon Kelly

Website checklist for Black Friday 

With Black Friday coming up, now is the time for eCommerce stores to get their website in shape to make the most of sales opportunities.

Use the below checklist to prepare your store for Black Friday:

  1. Create an announcement banner: Place a banner on the top of your website homepage and key pages to announce your upcoming Black Friday deals.
  2. Update your homepage graphics: Refresh your homepage with eye-catching graphics to highlight your biggest promotions.
  3. Promote in advance: Build anticipation by informing your audience ahead of time through email campaigns and social media posts.
  4. Optimise your website: Ensure your site loads quickly and is easy to navigate to handle increased traffic.
  5. Upgrade your website hosting: Opt for a high-performance website hosting plan to avoid downtime during peak shopping times.
  6. Limit WooCommerce plugins: Use only essential plugins to prevent slowdowns and potential conflicts. Every plugin and feature adds additional load time and strain to your server that could be used to help another customer complete a transaction.

Need help making sure your website is ready for the sales?

Contact us to let us know, and we’ll answer it in a future post, and if you liked this content, register here to receive Marketing Monday directly to your email!

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Author

Simon Kelly

Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.

Read more posts by Simon Kelly

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