If you’re driving traffic through SEO and paid ads, but your website isn’t converting, then you’re leaving money on the table.
Most businesses think the solution is more traffic…
They spend more on ads, tweak their marketing, or hire another agency—yet their sales don’t improve.
The real problem?
Your website isn’t optimised to convert the traffic you already have.
That’s where Conversion Optimisation comes in.
✅ The best practices to optimise your website for conversions
✅ The trust signals that make visitors take action
✅ What to remove to eliminate friction and increase conversions
Marketing professionals and business owners who want proven strategies to increase website conversions and maximise ROI from SEO and paid ads.
👤 Simon Kelly – CEO and Head of Growth at SGD
👤 Ray Milidoni – Marketing Strategist at SGD
Download the best practices guide to landing page design here.
Simon Kelly is the CEO and Head of Growth at SGD. Simon started his first web agency in 2009 which he merged with the SGD team in 2023. With a strong background in digital strategy and a history of working with fast-growing Australian companies, including CyberCX, Envato and Agency Mavericks, he's passionate about using ethical digital marketing that delivers business value. Simon's experience includes coaching digital agencies, running digital marketing workshops, driving growth and excellence within the SGD team.
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