Theme your content

When it comes to creating content for your business, do you feel like you need to be an ideas factory?

For most marketing professionals, the pressure to deliver new, valuable content can be overwhelming.

Whether it’s writing a blog post, creating an email to your list, or coming up with an engaging post on social media, it can often feel like you’re stuck on a content creation conveyor belt…

You want to deliver value, but how do you keep finding new topics to talk about?

And how do you find the time to do it well without rushing to get a post out at the last minute?

The answer is to theme your content.

Choose a single theme for your monthly content and create content about that and only that for the month.

Your blog posts, social media content, and email newsletters will all tie in with your chosen theme that month.

That might sound like a lot of content about the same topic, but that’s not a bad thing.

In fact, it comes with a lot of benefits:

• Themed content is much easier to plan
• Themed content improves “topical authority” in SEO
• Theme content is easier and faster to create in advance
• Themed content shows your audience your thought leadership

When you have a set theme to follow, planning your content for the month becomes infinitely easier.

For example, as a digital marketing agency, we have chosen “content strategy” as our theme for this month.

The next month will be “Local SEO” and the month after that will be “Google Ads”.

We’ll write blog posts for each of these themes to cover the most important aspects that we think our audience will find valuable.

We then take snippets of the blog and share them on social media and to our email list.

When you have a theme to follow, it takes away the stress of “what should I write about?” and allows you to share in-depth information on the topic you’re covering.

Your audience get lots of value, and you get to show them you’re an expert.

Pro tip: theme your content using your Content Pillars to align content creation with revenue streams.