SALA Dining

SALA cover for first screen

SALA, a captivating waterfront restaurant situated at the picturesque end of Jones Bay Wharf in Pyrmont, is renowned for its dedication to regional Italian flavours and exquisite fresh produce.

With the Mediterranean Sea as a backdrop, SALA offers a genuine dining experience that harmoniously combines the finest of Mediterranean cuisine with the beauty of Sydney’s harbour.

Seeking to refresh its brand and amplify its online presence, SALA partnered with SGD with the aim of developing a search engine optimisation strategy and enhancing its digital footprint to attract more diners, showcase its unique offerings, and, most importantly, increase bookings.

SALA upper photo

About the Project

Sala and SGD teamed up to create a modern and vibrant website that reflects the restaurant’s unique spirit and atmosphere.

Sala’s new website needed to effectively showcase the waterfront dining experience while also making it easy for diners to search for menu items, book reservations, and find all the relevant information they need.

Our Solution

SGD crafted a website that is easy to navigate and integrates seamlessly with SALA’s existing booking system and designed visuals that reflected the restaurant’s stylish flair. With customised content tailored specifically for its brand, SALA now has an engaging online presence that perfectly captures its waterfront charm.

As a digital agency that excels in crafting custom websites tailored to clients’ objectives, SGD took a comprehensive approach to meet SALA’s goals:

  1. Discovery Phase: SGD initiated an in-depth consultation with SALA to grasp its vision, target audience, and specific requirements. This crucial step laid the foundation for the project’s strategy
  2. Strategic Planning: Utilising insights gained during consultations, SGD formulated a detailed plan for website redesign and development. The strategy prioritised a visually appealing design, user-friendly navigation, and effective communication of SALA’s unique Mediterranean dining experience.
  3. Design¬†and Development: SGD’s team of designers and developers worked collaboratively to produce a modern website. The design showcased simple but elegant visuals, a seamless user experience, and responsive layouts. The site architecture was optimised for ease of access to vital information.
  4. Content Enhancement: SGD partnered with SALA to curate and optimise website content. The primary focus was on presenting the restaurant’s exquisite cuisine, waterfront location, and the booking process.
  5. User Testing: In preparation for launch, SGD conducted testing across various devices and browsers to ensure flawless functionality and a consistent user experience.
  6. Launch and Ongoing Support: Upon SALA’s approval, the new website was launched, marking a significant milestone in the restaurant’s online journey. SGD continues to monitor the site’s performance, making necessary adjustments to maintain optimal functionality and performance.
  7. Search Engine Optimisation (SEO) services: SGD also provided SALA with SEO services. This included custom keyword research and targeted link building campaigns to drive organic traffic to the website, with the aim of leading to more people finding out about the restaurant online.


The collaboration between SALA and SGD yielded remarkable results, transforming the restaurant’s digital presence. Key outcomes included:

  • Enhanced User Experience: The redesigned website’s intuitive navigation and captivating design significantly improved user engagement, making it easier for visitors to explore SALA’s offerings.
  • Increased Bookings: By streamlining the booking process and highlighting the restaurant’s unique features, the new website is expected to have a substantial increase in reservations.
  • Reinvigorated Brand Image: The website refresh effectively communicated SALA’s commitment to Mediterranean cuisine and its stunning waterfront location, reinvigorating the brand image.

SALA middle photo

SALA last photo

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