Back Yourself

Back-Yourself cover for first screen

Back Yourself is a resource and support website for Ankylosing Spondylitis (AS). AS is a type of inflammatory arthritis that primarily affects the spine, causing pain and stiffness.

Back Yourself provides information about AS as well as expert perspectives, resources and exercises for Ankylosing Spondylitis that can help people who are living with AS improve the quality of their lives.

Through an intuitive website, Back Yourself aims to provide people living with AS with the confidence to have transparent and honest conversations with qualified experts and help them get back in control of their lives.

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About the Project

Realising the need for a website that easily provides the information and support required by those living with AS, Back Yourself enlisted the help of SGD to revamp their website.

The goal was to create a more user-friendly and visually appealing platform that would reflect the brand’s values and also serve as a valuable resource for people living with AS.

The website needed to be easily navigable and interactive , convey accurate, credible information about AS in a clear and concise manner and provide access to various support services.

Our Solution

As a digital agency with a strong focus on assisting businesses to succeed online, SGD embraced the challenge with a client-centric approach.

The objective was to create a website that would not only reflect Back Yourself’s values but also enhance its online presence. The key steps involved in achieving this included:

  1. Discovery Phase: SGD conducted thorough consultations with Back Yourself to understand their objectives, target audience, and specific needs. The insights gained from these discussions formed the foundation of the project’s strategy.
  2. Strategic Planning: Building on the information gathered, SGD developed a comprehensive plan for website redesign and development. This plan placed a strong emphasis on user experience, a compelling brand identity, and effective communication of Back Yourself’s mission.
  3. Design¬†and Development: Leveraging their expertise, SGD’s design and development team created a modern website featuring vibrant aesthetics, user-friendly navigation, and responsive layouts. The website’s architecture was optimised for easy access to critical information. Video and animations made up a part of the design to make the website more engaging and interactive.
  4. Content Integration: SGD worked closely with Back Yourself to add expert-vetted content to the site. The focus was on presenting resources, support, and community features clearly. Engaging and informative content written and reviewed by professionals was incorporated to build trust and community engagement.
  5. User Testing: Before the website’s launch, SGD rigorously tested it across various devices and browsers to ensure seamless functionality and a consistent user experience.
  6. Launch and Optimisation: Once Back Yourself approved the new website, it was launched, marking a significant milestone in their online journey. SGD continued to monitor the site’s performance, making minor adjustments for optimal functionality and performance.


The collaboration between Back Yourself and SGD resulted in a transformative website experience for users. The redesigned website effectively communicated Back Yourself’s mission and provided valuable resources to those affected by Ankylosing Spondylitis. Key outcomes included:

  • Enhanced User Experience: The intuitive navigation and engaging design improved user experience, making it easier for visitors to access vital information and support resources.
  • Increased Online Visibility: The website’s improved search engine optimisation (SEO) features increased online visibility, attracting a larger audience and more web traffic.
  • Improved User Engagement: The clear presentation of resources and support information led to increased engagement from individuals seeking assistance with Ankylosing Spondylitis.
  • Supporting the Ankylosing Spondylitis Community: Back Yourself’s ability to effectively convey its mission and provide essential resources strengthens its role as a valuable support platform for those dealing with Ankylosing Spondylitis.

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