As a brand, you must define yourself clearly before designing a website, brochure, or business card. As we transform your creative brief into effective design tools, we’ll embed a strong and lasting image in your customers’ minds through creative and constructive logo design.
Step 1 in Your Marketing Strategy: Branding
Branding is everything. Before you design a website, brochure, or business card, you have to clearly define who you are as a brand. Defining who you are as a brand often occurs during the logo development phase. Your logo is important – it’s the face of your company and everything stems from this one unique-to-your-business design.
It’s vital to set your brand up with a clearly defined logo and style guide from the get-go because first impressions count! Don’t start off soft and plan to change things in the future when you have cash flow. People will remember your brand in its early stages – so make sure you set the scene for a successful business that knows its place in the market.
At SGD, we like to think of ourselves as creative muses who design and craft a unique way of communication. We want you to stand out in a crowded market and be the leader in your field.
We always say that branding is the first step in a professional website design process. The website should always be seen as an extension of the brand and a consistently designed website and brand is going to communicate professionalism to your potential clients or customers.
Our Branding Process Includes:
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Discovery
An initial discovery session to learn about your business
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Brief
Creating a design brief to describe the goals and objectives
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Concepts
Presenting initial logo concepts (around 3 concepts)
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Refining
Refining concepts into final logo and brand
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Handover
All logo files and style guide will be handed to the client
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Additional
SGD can create items such as business cards, letterheads etc.
Why Branding?
Did you know that branding is the most vital element of your business persona? Whether it be your logo, your colour palette, or supporting digital materials, your brand is the core of who you are and what you do, and it directly relates to how your clients perceive you – that’s right, first impressions count!
Here’s what we expect branding to achieve for your business:
- Clearly deliver an accurate message
- Enhance your presence in the marketplace
- Increase brand awareness
- Link your potential clients with your product or service
- Encourage the buyer to commit to the brand or add to cart
- Evoke feelings for your customers – be memorable!
Did you know that branding is the most vital element of your business persona? Whether it be your logo, your colour palette, or supporting digital materials, your brand is the core of who you are and what you do, and it directly relates to how your clients perceive you – that’s right, first impressions count!
Our Branding Services Include:
Creative Direction
Brand Design
Logo Design/Redesign
Style Guide
Business Cards
Print Design
Want to know more?
We have a whole team of experts who would love to chat with you!
Why SGD?
Once we define your identity, the process flows through various stages of back and forth between us and the client to achieve the perfect online persona for your brand. Ultimately, it’s our goal to ensure that your customers feel connected to your brand on an emotional level. This is key. A template logo design may fail to achieve this for you and will show in your sales.
As we get to know you and your brand, we identify your key messaging in line with your business goals. To offer a full-circle digital solution for your company, we will provide everything from logo creation and style guides to digital collateral for you to continue your messaging across social media. We do this with your input every step of the way to ensure we deliver your digital assets on point for your brand.
We always say that branding is the first step in a professional website design process. The website should always be seen as an extension of the brand and a consistently designed website and brand is going to communicate professionalism to your potential clients or customers.
— James Fulton Founder of SGD
There’s a common misconception that the branding or logo design phase should be the fastest and cheapest, but this is a backward way of thinking. Logo design and style guide development is a vital investment in your entire digital marketing strategy. Everything flows freely from this point onwards.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
— Paul Rand
We encourage all of our clients to have a professional, clean and consistent logo that they are truly proud of. We can create a logo for your brand that you can’t wait to show off.
Located in Hawthorn, Victoria, we have the in-house skills to cover your digital needs from design to development and beyond. See some examples of the branding we have created for our clients via our portfolio.
SGD has been designing logos since 2010, and we have a long track record of satisfied clients. We take the time to understand your business and what you’re trying to achieve with your logo. We then work with you to create a logo that is both visually appealing and reflective of your brand.
FAQ
Don’t worry, we’ve got your back. Here is a list of common questions and answers to help you on your way!
To get a quote for your project, you need to give us some information about the project through our project worksheet, which can be found on our website. We will then get back to you to further discuss specific project details and provide you with a custom quote.
Between the entire SGD team, we are online pretty much 24/7, so email is our fastest way of communication and it’s also the easiest to track. If you’re wanting to chat face to face and perhaps have a brainstorm session about upgrading or updating your site, we love a good Zoom session with our clients. We can use this time to screen-share and even run through training modules.
Here’s What Our Clients Say
Josephine Borovac
Scope Projects
James and his team at Seriously Good Design were great to work with. They met our brief perfectly giving us a total rebrand of the company with a new logo, stationery, marketing material and website – including tutorials for us to take over the backend process. No request was too hard and they were patient with our endless changes throughout the rebrand journey.
Rina Michael
Makolette
James and his team have delivered great service, flexibilty and a can-do attitude that made hurdles less high to jump over and problems so easy to solve. This is just the beginning for MAKOLETTE and we look forward to an ongoing happy partnership with our co-creators at SGD!
Bradd Tymmons
Windo
We engaged SGD to design our brand and website for a new retail company. Throughout the development James and his team have been brilliantly responsive and engaging. We were very impressed with our final brand design and the website, they listened to our long term vision and have delivered an outcome which we strongly believe will take us there.
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