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WordPress and eCommerce

September 30, 2017 | ,

WordPress and eCommerce

Whenever we at SGD design an ecommerce site for one of our clients, we know exactly where to turn in order to ensure that we achieve the best result possible: WooCommerce.

The vast majority of ecommerce sites will be built on WordPress, the world’s favourite content management system (CMS). To achieve the functionality required for an ecommerce platform, so-called “plugins” are used – extra software that enhances the capabilities of the standard WordPress platform.

WooCommerce is considered to be the defining ecommerce plugin for WordPress sites. The plugin has gained huge popularity thanks to its versatility, scalability, and ease of use. At SGD, we consider WooCommerce to be a crucial tool that allows us to build the very best websites for our ecommerce clients.

How popular is WooCommerce?

In 2017, over 30% of all online stores were powered by WooCommerce – a particularly impressive number considering the high volume of competition the plugin faces.

However, while 30% is impressive, WooCommerce has also shown near-exponential potential for growth. As of 2018, WooCommerce enjoys a 42% market share, making it six times more popular than its closest competitors.

It is also worth considering the fact that the statistics above are based on all CMSs and site designs. When the stats for WordPress plugins on websites are considered, the dominance is even more apparent; 94.3% of all WordPress-based ecommerce sites use WooCommerce.

Why is WooCommerce so popular?

As we touched on above, there is a vast number of plugins that offer ecommerce capabilities – but WooCommerce has been able to claim a rather astounding market share regardless. Here’s an idea as to why it has been able to establish such dominance…

While many plugins offer similar capabilities to WooCommerce, no other plugin van provide the sheer scope and variety that WooCommerce affords. Essentially, if you have a specific feature or function you wish to include in your online store, WooCommerce is capable of delivering it.

  • WooCommerce can be easily customised to fit any theme, ensuring consistency across all elements of an ecommerce website.
  • WooCommerce allows for ecommerce sites to be highly individualised; no two WooCommerce sites look the same.
  • As well as providing incredible aesthetic customisation options, WooCommerce also works, creating a seamless shopping experience that offers a superior customer experience while still being easily manageable for the store owner.
  • Online shoppers are savvier than ever, with high expectations of the security of their data and transactions. WooCommerce is frequently updated to ensure it is able to offer the secure shopping experience that customers have come to expect

For the reasons above, we at SGD consider WooCommerce to be our plugin of choice when designing ecommerce websites for our clients. We have found that the core functions of the plugin combine perfectly with our team’s knowledge and expertise in order to deliver incredible ecommerce sites, every time.

Why should you use SGD to build your ecommerce website?

Based in the Melbourne suburb of Hawthorn, SGD have been creating great ecommerce sites for our clients for nearly a decade. If you choose us for your WordPress ecommerce project, you can look forward to enjoying all of the following benefits…

  1. As we’ve discussed, WooCommerce is an incredibly powerful tool that allows an ecommerce site to truly shine – and we use WooCommerce in all of our ecommerce projects. As a result, you can be sure that your site will enjoy all of the advantages the world’s most popular ecommerce plugin can offer
  2. All of our sites are custom designed; we don’t rely on templates or pre-made options – so your site will always be as unique and individual as your business is.
  3. We also use payment processing tools such as Stripe in your site design, which helps to achieve both an optimal user experience for your customers and simpler management for you.

Using our experience and expertise in designing ecommerce sites, we at SGD are sure to be able to produce a site that perfectly aligns with your business goals. What’s more, your site will also be incredibly well-designed throughout, both in terms of the design aesthetics and the overall functionality. With a great ecommerce site design, you can be confident of converting leads, making a good impression on customers, and ultimately boosting your overall business reputation.

Ready to find out more?

If you’re ready to start your journey towards a fantastic WordPress ecommerce site, then please do not hesitate to get in touch with SGD – we look forward to hearing from you soon.

James Fulton

A multimedia and design professional with a healthy obsession for all things web. James’ passion for web design sees him stretching his creative imagination to eternal limits and forever sees him thinking outside the box, even if it is not work related. James’ ideas are original and innovative, and implementing them into the world of the web to create aesthetically enjoyable websites is what he does best.

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