Ascent Advisory is a well-established financial firm based in Melbourne. They are leaders in their field and therefore had very high standards of what they would require in a new website. To complement their successful business, they wanted a website that validated their strong reputation in the industry.
To answer the needs of the client we focused on a sleek, professional design with an on-brand, strong colour palette. To ensure the site was credible, we avoided stock imagery and focused on unique shots with photography of Melbourne throughout. The result is an aesthetically pleasing and highly professional design.
A few other things they wanted from us:
1. A clear explanation of their business – no unnecessary content, just the facts
2. A strong pitch for new clients
3. Traffic – SEO, ranking and more
Also on their agenda was a website that attracts new clients as well as new employees. This request was a first for us. Often clients are so focused on impressing the end-user that they forget about potential employees. If you want great people to apply to work with you, having a professional, cutting-edge website is a must. We were happy to achieve all of these things for the client.
Lastly, the team really wanted to grow their database, so we custom-created an e-commerce platform for them to ensure they can communicate with their clients regularly and easily.
We thoroughly enjoyed working with Ascent Advisory.