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Website Design for your Bar

Professional Website Design for Your Bar

James Fulton – Director

When it comes to developing a website for a bar, we like to get creative – to showcase the personality and style of your establishment.

But before we delve into the design of your website, we need to investigate its functionality. When we meet with you, we define what your site must do for your business. It’s our goal to ensure that you receive a return on your investment, so while a website is a “nice to have” we want it to work hard for your business and help you increase your patronage and profits.

Extra elements you might consider include downloadable menus and booking forms, data catchment to support your marketing campaigns and perhaps even a payment option for gift vouchers. The options are endless when you team with SGD to create a website for your bar.

We promise to deliver a range of options to suit our client’s digital goals and budgets. There are a few key elements that we recommend when designing and developing your website. These include professional photography, on-brand theming, smart functions, and more.

Digital Strategy
Custom Website Design
WordPress CMS
Website Hosting
Email Marketing

Contact us for an obligation free quote.

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4 Tips for the Website Design of your Bar

1. Professional Photography

Lift the overall look and feel of your website with professional photography. One way we recommend Bars incorporate photography into their website is to showcase what makes your venue stand apart. Maybe this is your signature cocktails and tantalising bar menu? Food styling, cocktail styling and lighting can help visitors visualise themselves in your venue – sipping on delicious cocktails of course. Who doesn’t love the idea of this?

Take the launch of your website as an opportunity to engage new customers for the first time. What will they think when they visit your website? Make the offer too tempting to refuse and encourage them to book a table on the spot.

2. Define your Identity

Do you have a clear vision of your brand and how it is portrayed in your marketing materials? It often starts with a logo and stems from there. Your logo and branding should marry with your establishment perfectly. They should be in sync with each other for a clearly defined brand.

Do you need help with your branding? When helping bars with branding, we focus on this first and foremost. Generally, we begin with a logo, or logo redesign and the supporting elements stem from here. Once we have clearly defined your establishments style guide, we develop a website that syncs with your brand seamlessly. This comes down to fonts, colours and photography to highlight your venue’s unique features and décor. Branding is vital to telling a story about your venue and clearly defining who you are and what you offer your customers.

3. Functionality

We take your guests on a voyage through your venue with brilliant format and functionalities. We provide an easy to understand structure which guarantees smooth transitions and leaves your guests feeling positive about their involvement with your site. This guarantees they will feel secure visiting again.

Booking Tools are a mainstream inclusion for all SGD hospitality websites. We can execute instruments and frameworks that will free-up your administration time and streamline your bookings and enquiries. We work with multiple platforms and can integrate these systems into your website smoothly for maximum productivity.

Event Calendars tell your customers what’s on at your location. Regardless of whether it’s Race Day, State of Origin, or Happy Hour, defining a place for your customers to stay informed is vital. This is effectively revised and updated by your staff as we set you up with a simple to utilise content administration framework.

Payment Gateways will facilitate online purchases. We find value in this service for special occasions such as Melbourne Cup as well as Function bookings for Engagement Parties and other celebrations. We have also noticed a rise in popularity for online Gift Voucher purchases, providing an easy to purchase and print option for customers.

4. Responsive Design

Don’t get left behind with an un-responsive website. We know that most internet usage is accessed via smart phones and tablets. This means your website needs to be responsive in order to be viewed effectively across all devices. Here at SGD we guarantee ratio-perfect design. This means your users will have a positive and successful experience when visiting your site on a range of devices and browsers. Deliver your website at its best every time with Responsive Design.

Want to chat with us about your website?

Here at SGD we focus on great design. We work hard to understand your business goals and the core of who you are and what you do. This helps us bring your vision to life through smart design, forward-thinking features, superior visuals including professional photography and those added extras like social media integration, photo galleries and more. We help you stand out in what can be a crowded marketplace and find your own digital space.

To see the websites, we have created for restaurants please view our portfolio here.

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The time is now – streamline your bar with SGD!

Get in touch now for a free consulting session to help grow your online presence.

Phone (03) 8862 6376

Fill in the enquiry form below and our friendly staff will be in touch. Let’s give your business the boost it needs!