The Sydney Restaurant Group includes hospitality venues such as Aqua Dining and Ripples Chowder Bay and offers a variety of restaurant experiences to suit every occasion, from fine dining to stunning waterfront views and relaxed café fare.
Sydney Restaurant Group approached SGD with the hope of modernising their website. Their existing website had few usability issues, so the first thing we concentrated on was creating a clean, easily-navigated framework. The end result is a refreshing, near-minimalist showcase of some of Sydney’s best restaurants.
Also on the agenda was eCommerce. SGD delivered a feature-packed interface which allows for preset or custom gift voucher purchases as well as gifts such as gourmet cookbooks to be sent anywhere in Australia.
It was important to them that visitors were able to select their desired location by viewing and comparing events and menus. To answer the brief SGD built a landing page for the restaurants, complete with filters, which allows the visitor to quickly select which venue they would like to attend. From here, they can book a table within a couple of clicks.
Sydney Restaurant Group’s website now features a sophisticated, easy-to-navigate, uncluttered layout.
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