Located in Hawthorn Melbourne, Cleanse Naturopathy and Hydrotherapy specialises in safe and effective detox programs including – colonic irrigation, infrared sauna, naturopathy and nutrition.
When Cleanse approached us to create a custom website for their clinic, we took the time to really understand their business. Cleanse is all about clean living, wellbeing, and helping their clients live their best lives through detox and colon health. Their wholistic approach to health encompasses a well-rounded range of services, with the main being their colon cleansing treatments. With this in mind, our goal was to create a custom-built website that showcases their list of services, with a specific focus on their hero treatment.
Design-wise, the goal was to create something that appeared warm and friendly, but with a clinical edge to ensure clients understood that they were booking into a professional clinic run by educated therapists, but with a spa-like feel. The design team presented Cleanse as a professional and modern clinic with a clean design which encompassed the brand well. The design layout was also developed to provide a wealth of information to the client, without overwhelming them with blocks of text. We did this by featuring drop down menus, and collapsible sub-headings which reveal the relevant information to the client as they wish.
With their main treatment of Colon Hydrotherapy, they found that their clients had many questions prior to their treatment. For this reason a FAQ section was very important. Again with the drop down sub-heading design, we allowed visitors to select the information they want to read, without having to scroll down the page or click through to further information. This feature fit well with the clean design of the website, and represented the brand perfectly. It also translates perfectly across all browsers and devices which is standard with SGD’s responsive design services.
Cleanse also required our SEO services to ensure they are found by local Hawthorn clients. We ensured that the clinic included all of the correct location targeting, and SEO plugins. To help them share relevant health articles and information, we also developed a custom WordPress blog for the site. This is something that boosts their SEO and can easily be added to and updated by the Cleanse staff.
Lastly, the Cleanse team wanted to ensure that they could receive booking enquiries via the website without having an integrated booking tool. We did this by simply adding an enquiry section which has been servicing the client well since we launched.