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About the client

Applejack Hospitality unveiled Bondi Beach Hardware in late 2011. The new restaurant and bar assumed the workingman character of the locale: the iconic Sydney suburb of Bondi where local tradesmen and DIY enthusiasts once gathered. Welcoming and vibrant, with a rustic feel, the restaurant offers wood-fired pizzas, share plates and weekend breakfast, while the bar serves an interesting selection of cocktails, wines and craft beers.

web design melbourne

About the project

Together with designer Julia Jacque, we designed Bondi Hardware’s brand to reflect the atmosphere of the venue, which suggests crafting great meals. Thus the background of the website resembles drawing paper with diagrams of gears (and of bottles, glasses and utensils) and a typewriter-style font. Continuing with the mechanical theme, we included several moving parts in the site, such as a background video, parallax scrolling and shapes that rotate when the visitor hovers over them.

As for functionality, this site has it all: complete menus that are easy to update, online table and gift card bookings, news & events, a gallery laid out like mason tiles and a contact page with an interactive map and plenty of information on how to get in touch with Bondi Hardware. You can even take a virtual tour of Applejack Hospitality’s venues.

With mobile-friendliness, social media integration and consistent branding across all media, Bondi Hardware makes sure their customers have a high-quality experience at the restaurant and online.

Open for business in Bondi Beach, Bondi Hardware is also ready to seamlessly receive enquiries, bookings and gift card purchases online, not to mention attract more customers.

If you want a website that is easy to update and aligns with your brand, please drop us a line and we’ll be happy to make your life easier!

To view another website we designed with a similar layout but different theme, check out The Butler Sydney, the newest Applejack Hospitality venue.


Ben Carroll


Seriously Good Design went above and beyond to ensure our website was everything we envisioned. SGD clearly have a talented and creative team that strive to deliver seriously awesome websites. Already planning our next website with them…. let the fun continue.

Services Include

Digital Strategy
Graphic design
Website Design

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