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Athlete Pro


About the Client

The team at AthletePro is one of the most passionate we’ve come across. The team came to SGD with the hope of delivering their expertise and enthusiasm for their sport in the form of a brand new website. Being a unique exercise program, the team at AthletePro are the leaders in their field with owner Richard Weiss leading the vision. Visually they had very specific requests with the hope of creating a space for children looking to try a new sport, up to Olympic level athletes.

About the project

With an outdated, poor-functioning existing website, design-wise we were starting fresh. We started off with their logo and worked from there in terms of colours, fonts and imagery. Their professional photography really excelled their website as a whole. Visitors can access their page and really visualise the sport and the venue in which they will be training in.

We set out to create an online space for which could be easily navigated by adults as well as children who will be wanting to research their classes. The site’s overall purpose was to  recruit and train athletes of all capabilities and ages via their wrestling program. With very specific levels, there needed to be a clear and concise area for each group. The site needed to illustrate the broad range of opportunities for their professional clients, but also for their beginners. The site needed to look inviting especially for their Rookies.

The team had a few specific request:

  • To rank well in search engines
  • To raise awareness of the sport
  • To reduce admin costs
  • To deliver mobile-friendly content
  • And to grow a database

In order to meet all of these needs and more, here’s just a snippet of what we did behind the scenes:

  • Regular pings to Google, Yahoo and Bing
  • Google Analytics performance reporting
  • High speed page loading
  • >Anti-spam features on contact forms
  • Video tutorials and user manual for the CMS.

The team at Athlete Pro have been great to work with and we continue to provide them with web hosting and maintenance services on a monthly basis.

What We Did

Digital Strategy
Graphic design
Scrolling Site
Social Media
Website Design

RW Sport 16-12-16 90


Richard Wiess


SGD provided an outstanding service in terms of rebranding, website design, logo design and marketing strategies to help us acquire new clients and promote the business of AthletePro. Our goal is to introduce young generations to the sport of Olympic wrestling and offer modernised training environments to optimise health, athletic development and elite sporting performance. We required a greater online presence and exposure in order to achieve this, and the professional approach of SGD has greatly contributed to the enhanced recognition of our brand’s credibility.

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