Where are they from? What do they do? What are their likes/dislikes? What's important to them? What pain are they in? Why do they buy from you?
E.g. 1. They call us, 2. We send a proposal, 3. They pay a deposit.
E.g. Posting on LinkedIn, Google Ads, weekly email newsletter, monthly webinars.
List your main competitors based on the keywords and pages you want to rank for
What specific metrics or KPIs will you be using to measure success?