Be as detailed as possible with the different types of services/products that the client wants to promote with Google Ads.
E.g. Free consultation, 50% off first order, $99 special offer until end of June.
This is how will judge the success of your campaigns. It could be a CPA target, ROAS, number of leads etc.
We can target cities, states, countries, radiuses. Be as detailed as possible.
It’s important to think about when the phone is answered, emails are answered etc.