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Website Design for your Cafe

Professional Website Design for Hotels

James Fulton – Director

When it comes to developing a website for a hotel there are many moving parts. A hotel website functions like an employee who never takes a break. There’s so much that a website brings to a business such as a hotel, hence why you need the best developers and design experts to bring this to life for you.

A hotel website must invite your visitors into your venue and make them excited by what you have to offer. Imagery is paramount here as you showcase your venue’s best traits. A modern, responsive website will show your potential customers that you are professional and provide a first-class experience. It all starts with your website – first impressions count!

When we work with a hotel client, we like to get to know the business at its core. We want to know exactly who they are and what they stand for. Our designs will help define you in your industry and set you up as a market leader.

Some elements you may consider for your hotel website include digital forms for enquiries, functions and special requests, online booking tool integration with payment gateways, pages for dining venues complete with menus and what’s on.

There are a few key elements that we recommend to ensure your website meets its potential. These include professional photography, on-brand theming, smart functions, and more.

Digital Strategy
Custom Website Design
WordPress CMS
Website Hosting
Email Marketing

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5 Tips for your Hotel Website Design

1. Online Booking Systems

Booking Systems are an essential element of a hotel website. We can work with your existing booking management tool or implement something unique to your hotel. These systems can be completely customised to your business, so they work as extension of your reservations team. These systems free-up your administration time and update your bookings and enquiries. We integrate these systems into your website effortlessly for maximum efficiency.

Payment Gateways will ensure your website can facilitate online purchases, room deposits and gift vouchers. We can help you automate receipts, booking confirmations and set you up with systems that take customer payments with maximum safety and security for you and your customers.

2. Professional Photography

Show your potential customers exactly what to expect when they visit your hotel. An image gallery is one of the most clicked on sections of a hotel website. Before your client parts with their money, they want to ensure that your venue meets their expectations and requirements during their stay.

We recommend professional photography with subtle retouching to show the highlights of your hotel. Visitors will want to see the various room types before they book so this is a case where the more imagery the better.

3. Define your Identity

Do you have a style guide for your hotel that must be adhered to? We work with large hotel chains who have a specific guide for how their website must appear. We ensure that our designs match your expectations in terms of fonts, colours, and infrastructure.

We also work with smaller hotels who are building their brand from the ground up. We help you define everything from your logo, your print materials, digital materials and of course the piece that ties it all together – your website. Ask us about our experience working with boutique hotels to start the conversation.

Branding is vital to telling a story about your hotel and clearly identifying who you are and what you offer your hotel visitors.

4. Functionality

We aim to take your visitors on a journey through your hotel to help them visualise their stay. Aside from showcasing your venue through photography and testimonials, we provide a well thought out site map that leaves your customers feeling impressed and informed.

Our team of designers include UX designers who focus on the end user experience. It is our goal to help your visitors navigate your website with ease, feeling confident to return and learn more. It’s vital to make a great impression on your visitors to ensure they feel comfortable staying with you.

Some of the smart functionalities we recommend is Function and Event Calendars. If a customer is looking to book a special event with you it makes it easier for all parties to provide downloadable information via your website. It’s also important to tell your customers what is happening at your venue during their stay – it might be the thing that gets them over the line. These calendars can be managed by your staff as we set you up with a simple to use CMS.

5. Responsive Design

In 2019, it’s vital that we deliver responsive websites. This means that your website will appear almost identically across several mediums and browsers. We know that more than 50% of internet use is made via smart phones and tablets. This counts for bookings also. A responsive website will ensure your customers feel safe and secure in making a booking and paying for their stay via their phone.

We guarantee ratio-perfect design that leaves your visitors impressed. Leave the best impression possible with responsive design and fast loading websites – an SGD guarantee!

Want to chat with us about your website?

Here at SGD we focus on great design. We work hard to understand your business goals and the core of who you are and what you do. This helps us bring your vision to life through smart design, forward-thinking features, superior visuals including professional photography and those added extras like social media integration, photo galleries and more. We help you stand out in what can be a crowded marketplace and find your own digital space.

To see the websites, we have created for restaurants please view our portfolio here.

Contact us for an obligation free quote

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The time is now – streamline your Hotel with SGD!

Get in touch now for a free consulting session to help grow your online presence.

Phone (03) 8862 6376

Fill in the enquiry form below and our friendly staff will be in touch. Let’s give your business the boost it needs!