Step 1 in your marketing strategy: Branding

Branding is everything. Before you design a website, a brochure, or business card, you have to clearly define who you are as a brand. Defining who you are as a brand often occurs during the logo development phase. Your logo is important – it’s the face of your company and everything stems from this one unique-to-your-business design. It’s vital to set your brand up with a clearly defined logo and style guide from the get go, because first impressions count! Don’t start off soft and plan to change things in the future when you have cash flow. People will remember your brand in its early stages – so make sure you set the scene for a successful business who knows its place in the market.

At SGD, we like to think of ourselves as creative muses who design and craft a unique way of communication. We want you to stand out in a crowded market and be the leaders in your field.

The SGD team is highly experienced in:

• Logo design
• Style guide creation and implementation
• Web design
• Print design
• Packaging and merchandise design
• Digital strategy and development

Once we define your identity, the process flows through various stages of back and forth between us and the client to achieve the perfect online persona for your brand. Ultimately, it’s our goal to ensure that your customers feel connected to your brand on an emotional level. This is key. A template logo design may fail to achieve this for you and will show in your sales.

As we get to know you and your brand, we identify your key messaging in line with your business goals. To offer a full circle digital solution for your company, we will provide everything from logo creation and style guides, to digital collateral for you to continue your messaging across social media. We do this with your input every step of the way to ensure we deliver your digital assets on point for your brand.

Here’s what we expect branding to achieve for your business:

• Clearly deliver an accurate message
• Enhance your presence in the marketplace
• Increase brand awareness
• Link your potential clients with your product or service
• Encourage the buyer to commit to the brand or add to cart
• Evoke feelings for your customers – be memorable!

Our branding process consists of the following:

1. Discovery session to learn about your business
2. Creating a brief
3. Presenting 3 concept logo
4. Refining concepts into final brand
5. Handover of logo files and style guide
6. SGD can create items such as business cards, letterheads etc.

We always say that branding is the first step in a professional website design process. The website should always be seen as an extension of the brand and a consistently designed website and brand is going to communicate professionalism to your potential clients or customers.
James Fulton  Web Developer & Founder of SGD, Hawthorn

There’s a common misconception that the branding or logo design phase should be the fastest and cheapest, but this is a backwards way of thinking. Logo design and style guide development is a vital investment into to your entire digital marketing strategy. Everything flows freely from this point onwards.

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why it is so complicated.
Paul Rand

We encourage all of our clients to have a professional, clean and consistent logo that they are truly proud of. We can create a logo for your brand that you can’t wait to show off.

Located in Hawthorn, Victoria, we have the in-house skills to cover your digital needs from design to development and beyond. See some examples of the branding we have created for our clients via our portfolio.