On 21 April, Google announced that they will prioritise mobile-friendly websites over desktop-only ones. This means that if your site is not tailored for smartphones and tablets, it will rank much lower in search engine results. In business terms, you could lose up to 30% of sales by not appearing alongside your competitors in mobile search results, since nowadays 80% of Internet users own a smartphone and 47% own a tablet.
Not sure if your site is mobile-friendly? You can let Google quickly test it for you (see our test results below) or you can try accessing the site on a mobile device.
If you discover that your site is not reaching those critical mobile audiences, please contact us for a free, no-obligation assessment of your site’s needs.
Author
James Fulton
A multimedia and design professional with a healthy obsession for all things web. James’ passion for web design sees him stretching his creative imagination to eternal limits and forever sees him thinking outside the box, even if it is not work related. James’ ideas are original and innovative, and implementing them into the world of the web to create aesthetically enjoyable websites is what he does best.
