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Hospitality Marketing Manager’s Guide to Blogging

March 26, 2015 |

Are you a hospitality marketing manager trying to blog? If so, you’re taking a crucial step for your venue! Blogging establishes a much-needed dialogue between you and your patrons. A blog allows you to keep your clientele up-to-date on important news and events that affect them; receive customer feedback; and generally give your venue a voice in the hospitality industry.

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Maybe you know all this, and that’s why you want to maintain a blog. But did you know that a blog can be more than a communication tool? Yes, you can turn it into a lead generator, which you can use to land those high-quality bookings you really want. To do this, you don’t have to hire an expert copywriter or a marketing guru, nor do you have to set aside a lot of time out of your busy schedule. All you need is a solid content strategy and about 10 minutes of spare time per week.

Based on our experience designing websites for hospitality services such as The Botanist, and SoCal Sydney, we’ve compiled a FREE Hospitality Marketing Manager’s Guide to Blogging, which outlines a 10-point content strategy showing you how to maintain a profitable blog on your hospitality website:

  1. Stay Close to Home
  2. Be Consistent
  3. Join the Conversation
  4. Get Their Attention
  5. Focus on the Customer
  6. Time Is Money
  7. Generate Leads
  8. Call Them to Action
  9. Think Outside the Box
  10. Promote, Promote, Promote!

The Hospitality Marketing Manager’s Guide to Blogging comes in PDF format for easy reading. Also included is a Hospitality Blog Template to help you get started.

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Author
James Fulton

A multimedia and design professional with a healthy obsession for all things web. James’ passion for web design sees him stretching his creative imagination to eternal limits and forever sees him thinking outside the box, even if it is not work related. James’ ideas are original and innovative, and implementing them into the world of the web to create aesthetically enjoyable websites is what he does best.

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