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Knowledge base

If you google the type of business you’re in (e.g. marketing, Italian restaurant, financial advisor, etc.), you’ll probably end up with hundreds of thousands, if not millions of search results. That’s how many websites you have to compete with for space on the Internet. But there is a way to narrow down those results so…
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By James Fulton on September 20, 2014 | ,

Custom WordPress Site Costs

When shopping around for a company to build you a new website, it can be difficult to determine how much the build should actually cost. Many people have an idea of what they want their site to look like, they may even have a layout and design specifications, while others don’t know where to begin and…
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By James Fulton on September 17, 2014 | , ,

SGD Review of WordPress 4.0

WordPress 4.0 has been available for about two weeks now and we have to say that, while it’s not a huge step forward like WordPress 3.0, it does represent an improvement on the previous version. First of all, it has an apt nickname: “Benny,” after jazz clarinetist and bandleader Benny Goodman, who introduced America to swing music and…
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By James Fulton on August 29, 2014 | ,

SGD Boot Camp: Facebook Ads Part 3

Not to sound like a broken record, but paid reach will only be successful if you know what you’re doing. (We suspect that the outcries against Facebook Ads (i.e. they’re worthless) probably stem from bad business experiences due to mishandled advertisement). It may take some time to figure out the right formula for your business,…
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These days it’s easy and inexpensive to photograph your products and staff yourself and post those photos on site and social media. All you need is a camera and a computer. However, when you’re trying to make a professional impression on people around the world–most of whom you will never see in person–amateur photography simply won’t…
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By James Fulton on August 22, 2014 | ,

Do I Really Need SSL?

Since we frequently get asked, “Why do I need an SSL for my online store?”, we thought it was high time we included a blog post about SSL, explaining what it is and why it’s important. Click here if you need a refresher of hosting terminology. First of all, what exactly is an SSL? Well,…
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By James Fulton on August 21, 2014 | ,

SGD Boot Camp: Facebook Ads Part 2

Welcome back to SGD Boot Camp! Last time we talked about organic reach. Today we’ll be looking at paid reach. As you can imagine, throwing money towards paid reach doesn’t guarantee success. You shouldn’t start paying for posts right and left. Take a moment to think about the kind of content you post. For instance,…
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By James Fulton on August 14, 2014 | ,

SGD Boot Camp: Facebook Ads Part 1

Welcome to the first week of SGD Boot Camp! Over the next few weeks we’ll be looking at the inner workings of Facebook advertising and the differences between the available options. By the end of the course you should have a greater familiarity with Facebook ads and feel more confident in your decision-making. Reach for the…
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By James Fulton on August 14, 2014 |

Web Hosting Demystified

In keeping with our analogy of the Internet as a digital marketplace, we’d like to clarify some things about web hosting. If your business has a website, it must be hosted, either in-house or by an external provider, in order to exist on the Internet. It’s difficult enough to choose a hosting service, much more…
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