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Knowledge base

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Getting Started with eNewsletters

By James Fulton on November 6, 2014

Whether you have an online business or not, eNewsletters are a great way to maintain regular contact with your audience. However, creating an eNewsletter can be a bit daunting when you first start out. What layout should you use? What content and images should you include? What should the font and colour scheme be? And most importantly, where…

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Our Website Maintenance Plans

By James Fulton on October 15, 2014

Contrary to what some people may think, you can’t just drop your website onto a server and forget about it. For all intents and purposes, it is a living, breathing thing that needs to be cared for. After all, the wonders and dangers of the Internet never stop evolving. Sooner or later a neglected site will fall prey to…

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Everything You Need to Know about SEO

By James Fulton on October 1, 2014

If you google the type of business you’re in (e.g. marketing, Italian restaurant, financial advisor, etc.), you’ll probably end up with hundreds of thousands, if not millions of search results. That’s how many websites you have to compete with for space on the Internet. But there is a way to narrow down those results so…

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Custom WordPress Site Costs

By James Fulton on September 20, 2014

When shopping around for a company to build you a new website, it can be difficult to determine how much the build should actually cost. Many people have an idea of what they want their site to look like, they may even have a layout and design specifications, while others don’t know where to begin and…

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SGD Review of WordPress 4.0

By James Fulton on September 17, 2014

WordPress 4.0 has been available for about two weeks now and we have to say that, while it’s not a huge step forward like WordPress 3.0, it does represent an improvement on the previous version. First of all, it has an apt nickname: “Benny,” after jazz clarinetist and bandleader Benny Goodman, who introduced America to swing music and…

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SGD Boot Camp: Facebook Ads Part 3

By James Fulton on August 29, 2014

Not to sound like a broken record, but paid reach will only be successful if you know what you’re doing. (We suspect that the outcries against Facebook Ads (i.e. they’re worthless) probably stem from bad business experiences due to mishandled advertisement). It may take some time to figure out the right formula for your business,…

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4 Benefits of Professional Photography for Your Website

By James Fulton on August 27, 2014

These days it’s easy and inexpensive to photograph your products and staff yourself and post those photos on site and social media. All you need is a camera and a computer. However, when you’re trying to make a professional impression on people around the world–most of whom you will never see in person–amateur photography simply won’t…

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Do I Really Need SSL?

By James Fulton on August 22, 2014

Since we frequently get asked, “Why do I need an SSL for my online store?”, we thought it was high time we included a blog post about SSL, explaining what it is and why it’s important. Click here if you need a refresher of hosting terminology. First of all, what exactly is an SSL? Well,…

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SGD Boot Camp: Facebook Ads Part 2

By James Fulton on August 21, 2014

Welcome back to SGD Boot Camp! Last time we talked about organic reach. Today we’ll be looking at paid reach. As you can imagine, throwing money towards paid reach doesn’t guarantee success. You shouldn’t start paying for posts right and left. Take a moment to think about the kind of content you post. For instance,…

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SGD Boot Camp: Facebook Ads Part 1

By James Fulton on August 14, 2014

Welcome to the first week of SGD Boot Camp! Over the next few weeks we’ll be looking at the inner workings of Facebook advertising and the differences between the available options. By the end of the course you should have a greater familiarity with Facebook ads and feel more confident in your decision-making. Reach for the…

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