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Knowledge base

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Lead Generation: Step 1 in the Sales Cycle

By James Fulton on October 31, 2016

Lately, we’ve been talking a lot about getting leads, increasing enquiries, and boosting your website’s traffic. That’s because achieving these goals takes some work and can be fairly tricky, and for the newcomer it’s downright bewildering. It’s easy to get lost in the crowd, especially if your market is saturated. Generating leads – particularly organic…

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To Hire or Not to Hire?

By James Fulton on October 20, 2016

5 Questions to Ask Before Hiring Entrepreneurs and small business owners are used to doing everything themselves. Success depends on everything being done, and done correctly, so the best way is to do it yourself. This may have been the best approach in the beginning, but at some point growth is going to lead to…

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3 Reasons Content is King

By James Fulton on September 28, 2016

Regardless of your industry, job position, or depth of technical knowledge, I’ll bet that you’ve at least heard the term SEO. That’s because SEO – that umbrella term that stands for “Search Engine Optimisation” but that has come to encompass your website’s marketing success – really is that important. It’s also confusing, misunderstood, and ever-changing…

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5 Things you Need to Know about Background Video

By James Fulton on August 24, 2016

Changing trends and new technology mean that there’s always something new to consider for your website. Deciding what to implement and what to ignore can be challenging at times; sometimes the latest and greatest trends are best left to fade away into obscurity. The homepage background video trend, however, is not one of those. Here’s…

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4 Ways to Keep your Website Fresh

By James Fulton on June 21, 2016

When people visit your website for the first time, everything is new and exciting, and your audience is likely to keep visiting it while there is still unexplored content for them to find. But what about the fifth visit? The tenth? If your content isn’t kept fresh, your traffic will begin to fall off, and…

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The What, Why, and How of Automated Email Marketing

By James Fulton on May 26, 2016

In today’s social media-rich environment, many companies are putting the majority of their marketing resources into ads on Facebook, updates on Twitter, and engaging posts in Instagram. But what of the lowly email? All signs indicate that this simple medium is still a heavy-hitter in the world of marketing, and automation has turned the classic…

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