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Knowledge base

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The 6 website mistakes people make

By James Fulton on March 15, 2018

There are a few functionalities and features that stand between making an ok website a GREAT website. And why would anyone publish anything less than GREAT, we say! The reasons websites fail to convert sales and impress their visitors vary. These particular digital faux pas are the ones most commonly found by our team when…

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Responsive Web Design Melbourne

By James Fulton on February 25, 2018

Are you looking for responsive web design? We are a unique digital agency based right here in Hawthorn Melbourne, but in saying that we work with clients all over the world! How? We employ a team of expert web developers, designers, and content creators who work around the clock to deliver excellent (and responsive) websites….

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2017: SEO – The Update

By James Fulton on October 25, 2017

While the main foundations of search engine optimisation (SEO) have remained the same over time i.e. it’s all about your site and how it ranks in search engines – there have been a mountain of updates and trends which influence your ranking, some of which are influenced by you, your content, consumer trends, and ofcourse…

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The Social Catch-Up

By James Fulton on June 15, 2017

With the fast pace of social these days, it’s incredibly hard to keep up with the updates. I mean, just as we start understanding a new feature from one platform, another goes ahead and gets even more complex! Here’s what we know about social lately, and the updates from your favourite platforms that might help…

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Lead Generation: Step 1 in the Sales Cycle

By James Fulton on October 31, 2016

Lately, we’ve been talking a lot about getting leads, increasing enquiries, and boosting your website’s traffic. That’s because achieving these goals takes some work and can be fairly tricky, and for the newcomer it’s downright bewildering. It’s easy to get lost in the crowd, especially if your market is saturated. Generating leads – particularly organic…

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To Hire or Not to Hire?

By James Fulton on October 20, 2016

5 Questions to Ask Before Hiring Entrepreneurs and small business owners are used to doing everything themselves. Success depends on everything being done, and done correctly, so the best way is to do it yourself. This may have been the best approach in the beginning, but at some point growth is going to lead to…

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3 Reasons Content is King

By James Fulton on September 28, 2016

Regardless of your industry, job position, or depth of technical knowledge, I’ll bet that you’ve at least heard the term SEO. That’s because SEO – that umbrella term that stands for “Search Engine Optimisation” but that has come to encompass your website’s marketing success – really is that important. It’s also confusing, misunderstood, and ever-changing…

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