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Everything You Need to Know about SEO

By James Fulton on October 1, 2014

If you google the type of business you’re in (e.g. marketing, Italian restaurant, financial advisor, etc.), you’ll probably end up with hundreds of thousands, if not millions of search results. That’s how many websites you have to compete with for space on the Internet. But there is a way to narrow down those results so…

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How to Ruin a Brand (without Really Trying)

By James Fulton on September 25, 2014

While improving a brand can be a painstaking process, ruining a brand is actually quite easy and many companies don’t even realise it’s happening until it’s too late. Since SGD provide branding services to our clients, we think it’s important to examine why you want a rebrand and what you hope to accomplish with the “new…

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Custom WordPress Site Costs

By James Fulton on September 20, 2014

When shopping around for a company to build you a new website, it can be difficult to determine how much the build should actually cost. Many people have an idea of what they want their site to look like, they may even have a layout and design specifications, while others don’t know where to begin and…

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SGD Review of WordPress 4.0

By James Fulton on September 17, 2014

WordPress 4.0 has been available for about two weeks now and we have to say that, while it’s not a huge step forward like WordPress 3.0, it does represent an improvement on the previous version. First of all, it has an apt nickname: “Benny,” after jazz clarinetist and bandleader Benny Goodman, who introduced America to swing music and…

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4 Benefits of Professional Photography for Your Website

By James Fulton on August 27, 2014

These days it’s easy and inexpensive to photograph your products and staff yourself and post those photos on site and social media. All you need is a camera and a computer. However, when you’re trying to make a professional impression on people around the world–most of whom you will never see in person–amateur photography simply won’t…

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Get Ahead with Google Analytics

By James Fulton on August 26, 2014

Whether your goal is to boost sales for your online business or simply attract more visitors to your site, Google Analytics represents a powerful tool to analyse your site’s performance. That’s why we offer Google Analytics assistance with every website we design. So how does Google Analytics work? In simplest terms, it provides many kinds…

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Do I Really Need SSL?

By James Fulton on August 22, 2014

Since we frequently get asked, “Why do I need an SSL for my online store?”, we thought it was high time we included a blog post about SSL, explaining what it is and why it’s important. Click here if you need a refresher of hosting terminology. First of all, what exactly is an SSL? Well,…

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Beware of Domain Name Scams

By James Fulton on August 20, 2014

A number of our clients have received suspicious letters from Domain Name Group Pty Ltd and Domain Register Pty Ltd. We’d therefore like to take a moment to educate everyone about this scam. These two groups (which are actually one and the same) have been operating for several years now. Even though they are misleading people,…

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Stand Out from the Crowd with SGD

By James Fulton on August 13, 2014

In this, the Digital Age, it’s becoming increasingly difficult for businesses to keep up with the competition without the aid of a website. Whether you do a lot of business online or simply want to reach new and existing customers through the Internet and social media, a website is an essential piece of marketing equipment….

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Meeting Matt Mullenweg, the founder of WordPress.

By James Fulton on June 14, 2014

On Thursday night, I (James) had the pleasure of meeting Matt Mullenweg the founder of the almighty WordPress. Matt was in town for a number of special events with the local tech and WordPress community. For those who are unfamiliar, Matt is the creator of the world’s largest content management system – WordPress. However, what some…

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