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7 Creative Ways to Use WordPress

By James Fulton on December 11, 2014

As we discussed in a previous post, WordPress has evolved into much more than a blogging platform. In fact, it can be used as more than a content management system (CMS). The following themes and plugins demonstrate the various uses of WordPress. This list by no means exhausts all possibilities, but it should hopefully inspire…

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Tip #2 Be Consistent – Hospitality Guide to Blogging

By James Fulton on December 2, 2014

Based on our experience designing websites for hospitality venues such as The Botanist, The Watershed Hotel and SoCal Sydney, we’ve learned that many hospitality marketing managers want to blog, but don’t see it as time-efficient or cost-effective. That’s why we compiled the Hospitality Marketing Manager’s Guide to Blogging, which outlines a 10-point content strategy showing you how to…

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Tip #1 Stay Close to Home – Hospitality Guide to Blogging

By James Fulton on November 27, 2014

Based on our experience designing websites for hospitality venues such as The Botanist, The Watershed Hotel and SoCal Sydney, we’ve learned that many hospitality marketing managers want to blog, but don’t see it as time-efficient or cost-effective. That’s why we compiled the Hospitality Marketing Manager’s Guide to Blogging, which outlines a 10-point content strategy showing you how to…

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Let Nibbler Test Your Website

By James Fulton on November 22, 2014

Have you ever wondered how your website stacks up against competitors in terms of accessibility, SEO, social media and technology? Well, you can find out all this and more with a free online tool called Nibbler. Simply go the homepage, type in your URL and in a few minutes you’ll have a detailed website report showing your site’s…

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Stripe: An Alternative to PayPal

By James Fulton on November 19, 2014

When deciding on payment processors for your eCommerce store, the first thing that springs to mind is probably PayPal. That’s not surprising. Since coming onto the scene in 1998, PayPal has become the default payment method for millions of eBayers and online business owners worldwide. However, there are other options to consider, and one of the most promising is Stripe. Below we’ll guide you through…

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The Case for a Custom 404 Page

By James Fulton on November 14, 2014

Even if you have limited experience with the Web, you’ve probably encountered a 404 page at some point. You know–it’s that frustrating page that appears after you type in a URL and looks something like this: Or it may say that the page was not found on the server. Either way, you’re stuck, because if…

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Getting Started with eNewsletters

By James Fulton on November 6, 2014

Whether you have an online business or not, eNewsletters are a great way to maintain regular contact with your audience. However, creating an eNewsletter can be a bit daunting when you first start out. What layout should you use? What content and images should you include? What should the font and colour scheme be? And most importantly, where…

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8 Seriously Good Tips for Naming Your Brand

By James Fulton on October 30, 2014

It’s really hard to be original these days. Chances are someone else has had the exact same or a similar idea for a brand name or domain name. How do you create a name that instantly identifies your service and sticks in people’s heads–but isn’t already taken? Here are some tricks of the trade to help you find that…

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Magento vs. WooCommerce

By James Fulton on October 24, 2014

While Magento and WooCommerce both serve well as self-hosted eCommerce platforms, WooCommerce has surged ahead in popularity in recent months. The numbers speak for themselves. As of October 2014, approximately 18% of all eCommerce sites in the world use WooCommerce. That’s twice as many as those using Magento (9.2%). So why is WooCommerce the preferred platform? There…

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Powering eCommerce with WordPress

By James Fulton on October 21, 2014

As we talked about in The Future of WordPress, WordPress has evolved from a blogging platform (at which it still excels) to a content management system capable of supporting eCommerce. In other words, WordPress users aren’t just bloggers anymore; they’re owners of small and large businesses who want to sell a lot of products online and…

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