Business, Knowledge base, Trends
By James Fulton on April 4, 2017
With the average blog taking three hours and sixteen minutes to write, you’d like to think it’s being read by more than just your team members and your Mum, right? If your stats aren’t where they should be, or you’ve set yourself some goals for 2017, here’s some slick advice we’ve gathered together from a…
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Business
By James Fulton on March 5, 2017
Are you ready for a Seriously Good Website Makeover in 2017? Because we sure are! Did you know that the average lifecycle of a website is approximately 3 years? It’s around this time that things start to feel a little stale in terms of design trends, functionality, fonts and colours. When was the last time you…
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Business, Knowledge base
By James Fulton on October 31, 2016
Lately, we’ve been talking a lot about getting leads, increasing enquiries, and boosting your website’s traffic. That’s because achieving these goals takes some work and can be fairly tricky, and for the newcomer it’s downright bewildering. It’s easy to get lost in the crowd, especially if your market is saturated. Generating leads – particularly organic…
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Business, Knowledge base
By James Fulton on October 20, 2016
5 Questions to Ask Before Hiring Entrepreneurs and small business owners are used to doing everything themselves. Success depends on everything being done, and done correctly, so the best way is to do it yourself. This may have been the best approach in the beginning, but at some point growth is going to lead to…
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Business, Knowledge base
By James Fulton on September 28, 2016
Regardless of your industry, job position, or depth of technical knowledge, I’ll bet that you’ve at least heard the term SEO. That’s because SEO – that umbrella term that stands for “Search Engine Optimisation” but that has come to encompass your website’s marketing success – really is that important. It’s also confusing, misunderstood, and ever-changing…
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Business, Knowledge base
By James Fulton on September 21, 2016
How is your business travelling for 2016? Do you have any specific goals you’d like to reach? We set out our own goals some time ago, to ensure our team and our focus is consistent and remains on track. Here are 3 important items you should consider before starting your project 1. Establishing goals Here’s an…
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Business, Design, Knowledge base, Trends
By James Fulton on June 21, 2016
When people visit your website for the first time, everything is new and exciting, and your audience is likely to keep visiting it while there is still unexplored content for them to find. But what about the fifth visit? The tenth? If your content isn’t kept fresh, your traffic will begin to fall off, and…
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Business, Knowledge base, Trends
By James Fulton on June 11, 2016
The first thing many people start planning when they think of having their website built/designed is its style and layout. The problem is, that’s the wrong perspective. In order to have a successful, money-making machine of a website, focus instead on your goals, and what you want your website to achieve. Here are four important…
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Business, Favourite things, Knowledge base, Trends
By James Fulton on May 9, 2016
Whether you’re just starting up, on a tight budget, or you’re flying solo, saving money wherever you can within your business is crucial! With the power of the internet and some seriously genius hacks, there are so many online services (some which are FREE!) that can help you become a professional in all areas of…
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Business, Knowledge base, Trends
By James Fulton on April 23, 2016
How to get More Leads from LinkedIn LinkedIn is a subtle, but powerful, lead-generation tool. Used wisely, it will bring in customers in droves, and lead to greater success for your business. Its stats say it all: LinkedIn is a major part of content strategy for 94% of Business-to-Business marketers, and it’s rated as the…
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