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Make Me Over!

By James Fulton on March 5, 2017

Are you ready for a Seriously Good Website Makeover in 2017? Because we sure are! Did you know that the average lifecycle of a website is approximately 3 years? It’s around this time that things start to feel a little stale in terms of design trends, functionality, fonts and colours. When was the last time you…

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Lead Generation: Step 1 in the Sales Cycle

By James Fulton on October 31, 2016

Lately, we’ve been talking a lot about getting leads, increasing enquiries, and boosting your website’s traffic. That’s because achieving these goals takes some work and can be fairly tricky, and for the newcomer it’s downright bewildering. It’s easy to get lost in the crowd, especially if your market is saturated. Generating leads – particularly organic…

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To Hire or Not to Hire?

By James Fulton on October 20, 2016

5 Questions to Ask Before Hiring Entrepreneurs and small business owners are used to doing everything themselves. Success depends on everything being done, and done correctly, so the best way is to do it yourself. This may have been the best approach in the beginning, but at some point growth is going to lead to…

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3 Reasons Content is King

By James Fulton on September 28, 2016

Regardless of your industry, job position, or depth of technical knowledge, I’ll bet that you’ve at least heard the term SEO. That’s because SEO – that umbrella term that stands for “Search Engine Optimisation” but that has come to encompass your website’s marketing success – really is that important. It’s also confusing, misunderstood, and ever-changing…

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4 Ways to Keep your Website Fresh

By James Fulton on June 21, 2016

When people visit your website for the first time, everything is new and exciting, and your audience is likely to keep visiting it while there is still unexplored content for them to find. But what about the fifth visit? The tenth? If your content isn’t kept fresh, your traffic will begin to fall off, and…

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Your website will help your business make more profit

By James Fulton on June 11, 2016

The first thing many people start planning when they think of having their website built/designed is its style and layout. The problem is, that’s the wrong perspective. In order to have a successful, money-making machine of a website, focus instead on your goals, and what you want your website to achieve. Here are four important…

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4 Ways to Get More Leads from LinkedIn

By James Fulton on April 23, 2016

How to get More Leads from LinkedIn LinkedIn is a subtle, but powerful, lead-generation tool. Used wisely, it will bring in customers in droves, and lead to greater success for your business. Its stats say it all: LinkedIn is a major part of content strategy for 94% of Business-to-Business marketers, and it’s rated as the…

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10 Ways to Jumpstart your Creativity

By James Fulton on April 12, 2016

What happens when designers have trouble designing? What about writers who can’t find the right words? Creativity comes into play in many professions, and even the most highly-creative among us occasionally has crises of creativity. Instead of panicking, try these suggestions: 1. Slow Down If you’ve been running on empty for far too long, it…

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Good news, everyone!

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