If your company isn’t making digital marketing efforts, then chances are, you’re falling behind. Digital marketing isn’t just something that you should be doing, it’s something that you must be doing – at least if you want to experience growth.
Think of it this way. The concept of marketing has been around for centuries, and now that we’re in the midst of a digital transformation, consumer behaviors and habits have shifted dramatically. That means your marketing tactics also need to shift.
Now is the time to implement digital-focused strategies into your overall marketing plan, and one way to do that is to team up with a digital marketing consultant. But before you do, just be sure that the consultant you hire is well-versed in these 5 effective digital marketing practices and strategies:
- Search Engine Optimisation
- Pay Per Click (PPC) Advertising
- Content Creation (Copywriting)
- Social Media Marketing
- Email Marketing
These are without a doubt some of the most important aspects of a well-rounded digital marketing plan. Let’s take a more in-depth look into each one.
Search Engine Optimisation
Search engine optimisation, SEO for short, is all about improving the ranking of your website and all of its pages on search engines like Google, Yahoo, and Bing. By improving website rankings and creating SEO-friendly landing pages, your company becomes much more visible to web users and consumers, which we can all agree is a good thing.
There are many different strategies that go into SEO, like:
- Keyword research
- Off-page link building
- Social media integration
- Performance optimisation
- Google page speed insight tests
- And more…
As you can see, there’s a lot that goes into creating an optimisation plan. It’s not easy, but improving your site’s organic ranking results comes with some huge benefits, so this digital marketing strategy is potentially one of the most important.
Pay Per Click (PPC) Advertising
Advertising has always been a major aspect of the world of marketing. Now that most marketing is done online rather than on billboards, radio, TV, or print, the best way to get the word out when it comes to paid advertising is through pay-per-click advertising, PPC for short.
PPC advertising is when you pay for each click – hence the name – within online ad campaigns. The most common platforms for PPC are Google and Facebook, and paying for ad clicks on either is a great way to expand your brand.
Running a successful PPC campaign isn’t a walk in the park, though. That’s why it’s best to hire a digital marketing consultant who knows how to create powerful call to actions, persuasive landing pages, and strong copywriting that can convert clicks into revenue.
Content Creation (Copywriting)
The internet is made up of many forms of content – words, images, videos, infographics… For now, let’s focus on written content.
Creating well-written content is yet another effective digital marketing strategy, and it’s actually an essential step for developing a stronger online presence and a unique brand identity. Take blogging for example…
When you regularly add informative, relevant, meaningful posts to your website’s blog section, your readers (and potential customers) are better able to stay engaged with your brand. Plus, when you optimise this content properly, you’ll have a greater chance of upping the number of visits to your website.
Just make sure to make your content shareable, eye-catching, and attention-grabbing. Sub-par copywriting is no way to boost your brand, and it can actually do more harm than good.
Social Media Marketing
Social media marketing goes hand-in-hand with SEO. By integrating your social media accounts into your SEO plan, you’ll be able to boost traffic to your site. Higher traffic means that search engines perceive your site as trustworthy and that ultimately means better rankings.
One great thing about marketing with social media is that you don’t have to pay a cent. You can use these platforms for free to generate organic traffic, but you also have the option to utilize PPC advertising.
Marketing through email is another fantastic way to generate traffic, develop brand awareness, and encourage sales. It can even have an impact on your SEO ranking, so it’s obviously something that your digital marketing should be doing.
Email marketing is essentially all about engaging your audience through email. You can do this through a few different email campaign strategies, like sending out regular e-newsletters, emailing info on an up-and-coming sale, or offering a discount code on someone’s next purchase.
Other Key Assets Related to Digital Marketing
So far, we’ve talked about the different digital marketing tactics, but there are a few more things you need to get started. Before you can strategize with tactics like SEO, content creation, or social media marketing, you must first gather the essential assets.
This includes things like:
- A company website
- A social media presence (Facebook, Instagram, Twitter, etc.)
- Reviews/ratings from past customers and clients
- Visual content like videos, photos, infographics, etc.
- A brand identity (logos, icons, etc.)
Developing a well-designed website is the first step, and then putting in the work to keep your website thriving is an ongoing task.
From there, you can focus on the other assets, like creating social media accounts and gathering up customer reviews. And finally, you can start implementing strategies like SEO and social media marketing to help these assets grow.
Your digital marketing consultant shouldn’t just be focusing on one single strategy to help your website rank and your company thrive. All of the 5 practices mentioned above need to work in conjunction with one another.
Think of your digital marketing strategy like a well-oiled machine. The machine requires many parts and pieces to work, and even if just one piece is missing, it can’t perform to the best of its ability. At Seriously Good Design, we deliver all of the services to help boost your digital marketing game and keep your “machine” working at peak performance.
Get in touch today to learn about SGD’s digital marketing services and what they can do for you.